Stanford Bonfire Project
Fall of 2014, I enrolled in a foundational Need-Finding course at Stanford, where I embarked on the design challenge to "Re-invent the First 29-Day-Experience of a College Freshman at Stanford University."
Over the course of 3.5 weeks, my team of designers and I went through a rapid-fire version of the full design process, from initial brainstorming and conducting empathy research on campus, to refining our tested prototype and creating a video to demonstrate our insights and results.
Final Video Presentation
The Design Process Behind It
The logbook sketches featured below give a comprehensive look into our team's design process. I wrote all of the notes by hand over the course of the project.
The visuals document everything: interview and user research insights and observations, ideation sessions, HMW-statement writing, POV and Persona-building, prototyping, Emotional Experience Mapping for our user, story-boarding our final video, and everything in between.
Check it out! Feel free to click on any of the images below to enlarge.