Storytelling + Kickstarter

director and producer: $35k Kickstarter campaign

 

Launching a Kickstarter Campaign enabled our team to financially bring our national tour to life and coach all of our workshops for free, everywhere we went. Equally as importantly, the campaign helped us build cross-country relationships with communities that would benefit most from the curriculum we had created.

I contributed to a range of production areas for our fundraising campaign video, including script-writing, story-boarding, filmmaking, and then editing/producing our video on Final Cut Pro. This required strategically organizing hours of voiceovers and footage into a compelling, 4-minute narrative that would inspire a wide audience of educators to believe in our mission, and help us achieve our fundraising goal of at least $25k in 30 days.

 

editing in final cut pro

final product

 

We exceeded our fundraising goal by $10k, raising over $35k on Kickstarter from more than 500 individual backers. During the campaign, our project was honored as a Kickstarter Project of the Day and mentioned in a New York Times video feature on design.


public speaker

After presenting at SXSWEdu in March 2016, our team was honored to share our story as part of the 2016 GEL Conference, held at the Times Center in New York City.

The Girls Driving for a Difference team is exceptional in their ability to articulate ambitious but focused goals, their capacity and dedication to see those goals through to the end, and their skills for telling the story of their project in a way that invites others to join so their vision and work grows with each encounter.
— Aaron Wilson-Ahlstrom, Director of Programs at Experience Institute