Building a curriculum to inspire girls to become the leaders and change-makers of tomorrow
Design Disciplines: Product Management; Curriculum Design; Product Design; User Research
Time: Fall 2014 - August 2016
To design a curriculum that would meet the needs of middle-school girls (ages 11-14), we conducted several months of research including interviews with students, parents, and educators; classroom immersions; and more. Activities like listening to girls’ favorite Spotify playlists and subscribing to their favorite YouTube channels helped us further step into their shoes and see the world through their eyes. We then translated girls’ needs into an accessible and engaging 2-hour-long workshop curriculum. I led the curriculum design process, continuously taking our ideas from paper and post-its to Adobe Illustrator and print, as we prototyped, tested, and iterated on our approach in various classrooms.
Our teaching materials now reach more than 200 educators and program leaders in 4 different languages and 15 countries globally.
We believe that teaching design thinking & girls leadership should be fun, easy, and accessible for everyone. After our cross-country road-trip, we evolved and combined our best practices into a series of teaching toolkits. The flagship program, "Find Your Drive," is a “workshop in a box” that arrives on your doorstep and includes all the info/materials you need to start empowering girls in your community. "Make Your Mark" is our second, follow-on workshop that can be downloaded online. Today I help our team manage a global network and community of schools, organizations, and individuals seeking to create change through our curriculum.
As the Product Manager and lead Product Designer for our toolkits, I helped:
Manage manufacturing, sales, delivery, customer feedback analysis, etc.
Write a comprehensive, step-by-step Facilitation Guidebook for new workshop coaches
Directly film, edit, and publish online tutorial videos
Prototype, test, and iterate on teaching materials with dozens of schools + educators
Run several product marketing initiatives, including digital marketing campaigns
In 2019, we re-branded our materials to a comic, pop-art superhero theme.
I led the process of defining and carrying our new brand elements into our materials, including a comprehensive Facilitation Guidebook for our flagship girls empowerment workshop.
We’ve designed water-bottles, shirts, and lots of other playfully branded materials for girls and educators.
Everything began with a simple sketch.
We’ve filled countless pages with ideas, workflows, and design challenges, ranging from the design of our physical RV motorhome, to new features on our website, to product marketing techniques and storytelling practices for the Teaching Toolkit.