Stanford women in design team
I helped start Stanford's Women in Design Team and had the opportunity to design and develop our logo, recruitment and marketing materials, Branding Book and spec sheets, and website.
For a Stanford d.school course known as "Advanced Need-finding," I worked with a team of students on a design consulting project for Coca Cola Company. The project was focused on Coca Cola's role in the future of well-being.
We decided to research a user group that would bring a particularly unique lens to what wellbeing, happiness, and freedom really looked like: attendees of Burning Man. After a four-week-long design sprint, we presented our findings and ideas to members of the Sustainability and Marketing team at Coca Cola. I designed and developed our presentation slides on an iPad (shown below).
In a class of over 50 accomplished Stanford design seniors, I received the highest grade delivered in the course in the last five years.
Throughout my Stanford career, I helped design promotional marketing/fundraising materials for the charity organization, Child Advocates of Silicon Valley (CASA). Each year, my colleagues and I were able to raise more money for CASA — $35k in 2013, $46k in 2015, and so on.
1. Theta Breakers
Theta Breakers is an annual 5k/10k race event hosted by Stanford to raise money for CASA. I spearheaded the event's branding and design from 2013 to 2015. This included flyers, logos, Facebook cover photos and profile pictures, shirts, and physical banners marketing the event. I also helped facilitate communication with local manufacturing companies to ensure that designs were kept consistent, specs were clear, and materials were delivered on-time.
2. CASA CARNIVAL
To market a carnival-themed fundraising event geared towards bringing families together, I developed a promotional flyer and a series of playful logo designs.
SAN JOSE SHARKS
I worked with a team of students on a marketing design project for the San Jose Sharks, in partnership with SJS's COO (John Tortora) and the SJS Marketing and Sales Team.
In four weeks, our team went from conducting primary user research at a Sharks game, to testing our final software solution—known as the "Sharks Grid"—with key stakeholders. We then filmed and produced the following video on our process and deliverable.
the Longboarding culture
I was the youngest Stanford student to be accepted into an advanced Stanford Product Design and Mechanical Engineering course taught by David Beach and James Adams.
Our team embarked on a two-week-long sprint, starting with conducting primary user research with a diverse range of people affiliated with the long boarding culture and community. We met everyone from a part-time dad and full-time skate-park enthusiast, to the manager of the most successful long-boarding store in the Bay Area, to the artistic English major who adamantly refused to "belong to the long boarding community," to the aspiring mechanical engineer who can explain his longboard's every finely-tuned shape and curve.
Design for america
Design for America (DFA) is a national, award-winning organization of student-led studios using design to create local and social impact.
I first joined Stanford's Design for America team as a designer focused on the intersection between education, technology, and design. The following year, I served as the team's President and Project Manager, coaching five teams through the design process and giving them the tools and resources to go from idea to product launch/start-up.
Along the way, I became involved with Design for America's marketing and branding, paying close attention to the way that DFA communicates its brand, recruits new talent, and develops its professional identity both on and offline.
As our team ran various rounds of marketing and recruitment each year for new impact-driven project teams, I designed and developed new materials, such as flyers, half-sheet print-outs, and index-sized interest demonstration cards.