Stanford women in design team
Spring of 2014, I served as the Director of Branding Design for the Stanford Women In Design team, where I designed and developed our logo, recruitment and marketing materials, official Branding Book and spec sheets, and website.
October of 2015, I took the 'Advanced Need-Finding' course at the Stanford d.school, taught by Dev Patnaik (CEO Jump Associates). For a design consulting project in partnership with Coca Cola Company, who was exploring Coca Cola's role in the future of wellbeing, our team conducted research on a diverse user group that brought a very unique lens to what wellbeing, happiness, and freedom really looked like like: individuals who attend Burning Man.
After four weeks, my team of Stanford designers and I presented our findings and ideas to members of the Sustainability and Marketing team at Coca Cola Company. I designed and developed our presentation slides on an iPad. (Shown below).
In a class of over 50 accomplished Stanford design seniors, I received the highest grade delivered in the course in the last five years.
From 2013 to today, I have worked in promotional marketing design to fundraise for the charity organization, Child Advocates of Silicon Valley (CASA). Over the years, our team has seen an increase in the amount of funds raised for CASA with every consecutive year, going from about $35k in 2013 to a record-breaking $46k in 2015. I have also directed a variety of marketing initiatives on this account:
1. Theta Breakers
Theta Breakers is an annual 5k/10k race event hosted by Stanford to raise money for CASA. I spearheaded the branding and visual design processes for the event for three years straight: 2013, 2014, 2015. I designed and developed flyers, logos, Facebook cover photos and profile pictures, shirts, and a physical banner marketing the event (Adobe Photoshop and Illustrator). I also helped manage relationships and facilitate communication with local manufacturing companies to ensure that designs were kept consistent, specs were clear, and products were delivered on-time. (Adobe Illustrator)
2. CASA CARNIVAL
To market this event geared towards bringing families together, I developed a promotional flyer and a series of logo designs to give the event memorable flavor and variety. (Adobe Illustrator)
SAN JOSE SHARKS
Fall of 2014, I worked with a team of Stanford design students on a marketing design project for the San Jose Sharks, in direct partnership with the SJS COO (John Tortora) and the official SJS Marketing and Sales Team.
In four weeks, our team went through a rapid design process, from conducting primary user research at a Sharks game, to testing our visual, wire-framed software solution -- known as the "Sharks Grid" -- with key stakeholders.
I filmed, edited, and wrote the script. (Final Cut Pro, GoPro)
We received high praise from the SJS team on both a filmmaking and design front. In a class of over 60 Stanford design students, I personally received the highest grade delivered that quarter.
the Longboarding culture
Winter 2013, I was the youngest Stanford student (by two years) accepted into an advanced Stanford Product Design and Mechanical Engineering course taught by David Beach and James Adams, "Good Products, Bad Products."
Over a two week span, our team conducted primary user research with a diverse range of individuals affiliated with the long boarding culture and community. We met everyone from the part-time dad and full-time skate-park enthusiast, to the manager of the most successful long-boarding store in the Bay Area, to the artistic, blasé English major who adamantly refuses to "belong to the long boarding community," to the aspiring mechanical engineer who can explain his longboard's every finely tuned shape and curve.
Design for america
Design for America (DFA) is a national, award-winning organization of student-led studios using design to create local and social impact.
I first joined Stanford's Design for America team as a designer focused on the intersection between education, technology, and design. The following year, I served as the team's President and Project Manager, coaching five teams through the design process and giving them the knowledge, resources, and tools to go from idea to product launch/start-up.
Along the way, I became involved with Design for America's marketing and branding, paying close attention to the way that DFA presents itself, shares its vision, recruits new members, and develops its professional identity both on and offline.
As our team ran multiple rounds of marketing and recruitment each year for new impact-driven project teams, I designed and developed various materials on Adobe Illustrator, including flyers, half-sheet print-outs, and unique index-sized interest cards.