Marketing Design for the San Jose Sharks
Fall of 2014, I joined a team of 3 Stanford designers for a month-long Marketing Design Project for the San Jose Sharks, in direct partnership with the SJS COO, John Tortora, and the official SJS Marketing and Sales Team.
Over a span of four weeks, our team went through a rapid version of the design thinking process, from conducting empathy research at an actual Sharks game to testing our visual, wire-framed software solution with target users.
Our Final Solution
The Design Process Behind It
Over the course of the project, I dutifully documented everything in a logbook, visualizing and writing out all our insights and ideas by hand. The full logbook encompasses everything: interview and user research insights and observations, ideation sessions, HMW-statement writing, POV and Persona-building, prototyping, Emotional Experience Mapping for our user, story-boarding our final video, and everything in between.
The logbook sketches featured below give a glimpse into our team's design process. Check it out! Feel free to click on any images below to enlarge.