Summer Camp

launching “girl possible”

Summer of 2018, we designed, organized, and ran our first summer camp for girls (ages 11-15) in the Bay Area. Enter Girl Possible—a superhero-themed summer program inspiring girls to become the leaders and changemakers of tomorrow, through design thinking.

Through Girl Possible, our goals were to show girls that they’re a leader for being exactly who they are; inspire girls to create their own social change in the world, starting today; and empower girls to take risks and realize that anything is possible. These 3 ambitions set the stage for what would soon become a jam-packed, 5-day agenda for 50 girls, hosted at Stanford University.


PLANNING Process

Designing, organizing, and running a summer camp program takes some serious blood, sweat, and tears… especially if you’re a team of only 4 women working remotely on this project for a limited amount of time, doing everything from scratch, all on the side of your full-time job.

STAFF

+ RECRUITING, INTERVIEWING, HIRING, AND TRAINING 12 HIGH-SCHOOL COUNSELORS

SPACE + LEGAL AFFAIRS

+ RESERVING THE SPACE

+ GETTING $5M OF INSURANCE COVERAGE FOR CAMPERS

+ MANAGING BACKGROUND CHECKS, MEDICAL FORMS, AND RISK WAIVERS FOR ALL CAMPERS AND COUNSELORS

MARKETING / RECRUITMENT

+ SPREADING AWARENESS TO REGISTER 50 CAMPERS, INCLUDING 3 ON FULL-RIDE FINANCIAL AID

CONTENT / ACTIVITIES

+ DESIGNING THE FULL AGENDA OF ACTIVITIES FOR GIRLS TO PARTICIPATE IN, INCLUDING LOGISTICS, MATERIALS, AND IDEAS FOR WHAT WOULD CREATE THE MOST IMPACT (AND FUN)

MATERIALS / MERCHANDISE

+ BUYING FOOD, PROTOTYPING MATERIALS, AND DECORATIONS

+ DESIGNING AND PRODUCING CAMP T-SHIRTS, SUPERHERO CAPES, LANYARDS, NAMETAGS, NOTEBOOKS, ETC.

FUNDRAISING

+ APPLYING FOR AND RECEIVING A GRANT FOR $16K TO BRING OUR CAMP TO LIFE

GUEST TEACHERS

+ RECRUITING AND COORDINATING DETAILS FOR 6 GUEST TEACHER SESSIONS

+ GUIDING CONTENT AND ENSURING CONSISTENCY AND QUALITY ACROSS ALL SESSIONS

COMMUNICATION

+ COORDINATING WITH 50 MOMS AND DADS WHO DON’T REALLY KNOW WHAT THEY SIGNED UP THEIR DAUGHTERS TO DO



Design process

We had a blast bringing our superhero theme to life for girls, and personalizing the full experience of being at camp from start to finish. We went all out—not just camp t-shirts and stickers, but also custom superhero masks and capes, lanyards, notebooks, posters, decorations, and everything in between.

I personally led the design process for all of our materials, taking them from hand-drawn sketches —> Adobe Illustrator —> publication on the website + production in terms of merchandise, posters, and other collateral.

 

“As you probably know, being a teenager isn’t easy… and it gets really easy to feel lonely. 

This camp did so much to make me and every one of us feel supported, even if it was for just a week. it did a lot to make us as people feel confident and loved which I think is so great because that’s something girls especially have a hard time feeling.

Thank you for having such an impact on my life because I never thought I’d make such strong bonds with people and I definitely wasn’t expecting to enjoy camp this much.

It did push me out of my comfort zone a little, but it also gave me a family and I can’t tell you how warm that made me feel.”

—Anonymous, 13 years old