Designing and running a superhero-themed summer program for girls
Design Disciplines: Product Design; Branding Design; Program Management; Marketing
Time: Summer 2018
Girl Possible is a superhero-themed summer program empowering 50 middle-school girls at Stanford to tap into their superpowers. Thanks to a $16,000 grant, we were able to launch this program to show girls that they are a leader for being exactly who they are; inspire girls to create their own social change in the world, starting today; and help girls feel comfortable taking risks—because anything is possible.
Creating a summer camp program and experience from the ground up is easier said than done.
Especially if your team of 4 is working remotely and doing everything from scratch outside your 9 to 5!
Staff: Recruiting, interviewing, hiring, training, and keeping track of 12 high-school counselors
Space / Legal Affairs: Reserving the space, securing $5m insurance coverage, and managing background checks, medical forms, and risk waivers
Marketing / Recruitment: Spreading awareness to register 50 campers, and managing financial aid packages
Content / Activities: Designing a full 1-week agenda of activities for girls, including coordinating 6 guest speaker sessions, covering logistics, coming up with ideas, etc.
Materials: Buying food, prototyping materials, and decorations
Merchandise: Designing camp t-shirts, superhero capes, lanyards, name-tags, notebooks, and more
Fundraising: Winning a $16k grant to cover camp costs
Communication: Coordinating with 50 moms and dads who didn’t really know what they signed up their daughters to do
Teaching: Running lots of activities, team challenges, leadership games, and more during the week of camp
A colorful comic-book, superhero theme anchored our new brand.
We personalized and branded the experience of being at camp from start to finish—including camp t-shirts, superhero masks and custom superhero capes, lanyards, notebooks, posters, decorations, and everything in between. I led the design process to evolve our hand-drawn sketches and initial design language into developed graphics in Adobe Illustrator, publication on our website, and printing / production in terms of merchandise, posters, and other collateral.